Saturn Corporation: A Different Kind Of Company. A Different Kind Of Car campaign

In 1990, advertising the new Saturn was a potential minefield. The car's arrival was late and much ballyhooed.

Saturn Corporation: A Different Kind Of Company. A Different Kind Of Car campaign

Chris John Amorosino

Overview

In 1990, advertising the new Saturn was a potential minefield. The car's arrival was late and much ballyhooed. After several years of large...