Saturn - Stingy is sexy

The objectives of this campaign were to increase awareness, develop the profile and increase turnover for this consumer electronics product being marketed marketed in Germany and Austria.
  

saturn geiz ist geil! (Stingy is sexy!)

Brand Name: Saturn Client Name: Saturn GmbHCategory for this Entry: Consumer DurablesAgency Name: Jung von Matt AG

Summary

The market for consumer electronics in Germany and Austria is more competitive than ever before. Despite this challenge, the MediaSaturn Group decided to establish Saturn as a second, strong consumer electronics retail brand behind Germany's market leader. Saturn's ad campaign with its powerful tagline Geiz ist geil! [Stingy is Sexy], has achieved a significant increase for the retailer in terms...

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