SAS: The Batting Lab

SAS, an analytics company, increased views, visitors, and perception in the US by creating a batting cage to teach children data literacy.

Campaign details

Brand: Statistical Analysis System (SAS) Brand owner: Statistical Analysis System (SAS) Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Information technology Media channels: Word of mouth, Influencers, KOLs, Content marketing, Online display, Social media, Public relations, Websites & micrositesBudget: 1 - 3 million

Campaign video

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