SAS Scandinavian Airlines: The Travel Policy Generator

SAS Scandinavian Airlines wanted to promote flexible travel options. Understanding that many business travelers bought strictly by price, the company launched a campaign to help companies build travel policy generators.

SAS Scandinavian Airlines: The Travel Policy Generator

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ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: DenmarkDate program started/ended: November 2006 - September 2007

Product Description: The Travel Policy Generator is a specially developed online tool to use for SAS Scandinavian Airlines Danmark's website, which companies easily can use to devise a varied, explicit and operative travel policy that perfectly fits the terms, attitudes and culture of the respective company - and which goes across internal interests.

Advertiser/Client Name: SAS Scandinavian AirlinesMedia Channels: Other Website: www.rejsepolitik.dk/step2(login: sme_customer)...

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