Sariwangi: A Cup of Sariwangi for every region
Peeyush Shekhar, Ishaan Singh
Indonesian tea brand Sariwangi capitalised on regional insights with a contextually relevant campaign that strengthened its brand relevance and increased awareness of its multiple variants by resonating with local tastes.
Campaign details
Brand: SariWangi Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Jakarta Market: Indonesia Sector: Hot drinks Budget: Up to 500k
Executive summary
Sariwangi, a tea brand in Indonesia, aims to strengthen its brand relevance by...