Sariwangi: A Cup of Sariwangi for every region

Indonesian tea brand Sariwangi capitalised on regional insights with a contextually relevant campaign that strengthened its brand relevance and increased awareness of its multiple variants by resonating with local tastes.

Campaign details

Brand: SariWangi Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Jakarta Market: Indonesia Sector: Hot drinks Budget: Up to 500k

Executive summary

Sariwangi, a tea brand in Indonesia, aims to strengthen its brand relevance by...

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