Saridon: Making Saridon Iconic Once Again

Anamay Chaturvedi, Bitupan Baruah, Priya Margret Saldanha

Indian pain reliever brand Saridon ran a multichannel campaign targeting young urban headache sufferers in order to grow awareness, usage and value share.

Campaign details

Brand: Saridon Brand owner: Bayer Group Entrant company: MediacomIdea creation: Mediacom Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Mobile & apps, Social media, Websites & microsites, Online display, Word of mouth, Influencers, KOLs, Virtual & augmented reality Budget: 1 - 3 million

Executive summary

Saridon, an iconic brand at the beginning of the 20th century had started to lose relevance in consumers’ minds. A brand that was the go-to solution for any headache was falling prey to consumers wanting to...

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