This short paper shows how Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.

Sara Lee (France) – Ambi Pur

Campaign Title Ambi PurBrand Sara LeeCategory A7 FMCG Products Healthcare & Wellbeing Medal BronzeAgency Grrrey!

SUMMARY

Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.

Sales of diffusers multiplied seven-fold and refill sales almost doubled. Research showed customers liked the new scents and packaging, comparing the testing experience to shopping in a real perfumery. Ambi Pur proved to be the first brand to sell cosmetic fragrant scents for the home in such an innovative, prominent and effective way.