Sara Lee (France) - Ambi Pur

This short paper shows how Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.
  

Sara Lee (France) – Ambi Pur

Campaign Title Ambi PurBrand Sara LeeCategory A7 FMCG Products Healthcare & Wellbeing Medal BronzeAgency Grrrey!

SUMMARY

Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish...

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