Sara Lee (France) – Ambi Pur
Campaign Title Ambi PurBrand Sara LeeCategory A7 FMCG Products Healthcare & Wellbeing Medal BronzeAgency Grrrey!
Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.Sales of diffusers multiplied seven-fold and refill sales almost doubled. Research showed customers liked the new scents and packaging, comparing the testing experience to shopping in a real perfumery. Ambi Pur proved to be the first brand to sell cosmetic fragrant scents for the home in such an innovative, prominent and effective way.