Santander: We stand

Santander, a bank, launched a campaign in Brazil to strengthen the brand in the small business markets, position itself as a leader in the small business segment, and revitalise newsstand businesses.

Objectives

The work was created to strengthen the Santander brand in the small business market when several new players were aiming the market.

We knew that banks have a perceived image that they only serve large companies well. And that fintechs and digital banks could be a significant threat with a promise of closer service.

We also kept in mind that a short-term campaign would not have the desired effect, but our budget was limited. Therefore, the creative solution has a long-term impact, but investment was concentrated in the implementation period.

Summary of the work

In the We Stand For...

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