Santa Monica Travel and Tourism: Santa Monica Loves Brighton

Santa Monica Travel and Tourism (SMTT), a non-profit corporation, increased footfall, earned media, and exposure by championing Brighton & Hove as a tourist destination.

Campaign Details

Brand: Santa Monica Travel and TourismAgency: MMGY Hills BalfourRegion: EMEA



In July 2022, Santa Monica and Brighton & Hove collaborated on a UK based activity to promote the newly formed Friendship City agreement between...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands