Santa Monica Travel and Tourism: Santa Monica Loves Brighton

Santa Monica Travel and Tourism (SMTT), a non-profit corporation, increased footfall, earned media, and exposure by championing Brighton & Hove as a tourist destination.

Campaign Details

Brand: Santa Monica Travel and TourismAgency: MMGY Hills BalfourRegion: EMEA

Strategy

Objective

In July 2022, Santa Monica and Brighton & Hove collaborated on a UK based activity to promote the newly formed Friendship City agreement between...

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