Sank ‘eaven for leettle geurls

Charles Dawson discusses the 'Princess' marketing phenomenon from Disney Consumer Products. In six years this has grown to a $3 billion+ business - but will it last?

Sank 'eaven for leettle geurls

Charles Dawson

We should remind ourselves that a significant number of high-spending consumers (though it's not actually their money) are a lot younger than us. Mere children, in fact.

The Consumer Insight column looks at the...

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