Saniter: How a new fish shook the sharks in the personal hygiene segment

Rishab Jolly

Hand sanitiser brand, Saniter, used brand presence and product trial opportunities in public transportation environments to build awareness during COVID-19 in Indonesia.

Campaign details

Brand: SaniterBrand owner: Godrej IndonesiaLead agency: Arena Media (Part of Havas Group Indonesia)Country: IndonesiaIndustries: Bath toiletries, soapsMedia channels:Mobile & apps, Outdoor, out-of-home, Product sampling, Radio & audio,...

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