Saniter: How a new fish shook the sharks in the personal hygiene segment

Rishab Jolly

Hand sanitiser brand, Saniter, used brand presence and product trial opportunities in public transportation environments to build awareness during COVID-19 in Indonesia.

Campaign details

Brand: SaniterBrand owner: Godrej IndonesiaLead agency: Arena Media (Part of Havas Group Indonesia)Country: IndonesiaIndustries: Bath toiletries, soapsMedia channels: Mobile & apps, Outdoor, out-of-home, Product sampling, Radio & audio, Websites & micrositesBudget: Up to 500k

Executive summary

GODREJ is one of the top companies in Home and Personal Care category in Indonesia.

SANITER is the latest pride of Godrej – launched in under 6 months from conception to retail, it was Godrej's response and offer to help Indonesian's battle Covid through better personal hygiene & sanitation....

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