Saniter: How a new fish shook the sharks in the personal hygiene segment

Hand sanitiser brand, Saniter, used brand presence and product trial opportunities in public transportation environments to build awareness during COVID-19 in Indonesia.

Campaign details

Brand: SaniterBrand owner: Godrej IndonesiaLead agency: Arena Media (Part of Havas Group Indonesia)Country: IndonesiaIndustries: Bath toiletries, soapsMedia channels:Mobile & apps, Outdoor, out-of-home, Product sampling, Radio & audio,...