Sandy Hook Promise: Back To School Essentials

Sandy Hook Promise, a nonprofit organization, increased donations and anti-violence training by highlighting school shootings.

Campaign details

Title: Back To School EssentialsBrand: Sandy Hook PromiseProduct: CharityIdea: BBDOCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUSANon-specificParents & familiesMiddleMedia = $4 million DONATED media Production = $150,000 Agency fees = $0, all pro bono


Engagement & Awareness: SHP relies on mass cultural breakthrough to drive an outsize impact. Benchmark metrics were 8MM views and 800MM impressions. We also sought to capture visible support from political elites in support of SHP's wider agenda.


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands