Sandvik: The impossible statue

Swedish engineering firm Sandvik's Impossible Statue campaign aimed to grow awareness, demonstrate its capabilities and drive inbound leads through an AI-designed sculpture.

Global programme / chemicals and industrials / B2B marketing

Manufacturing is rapidly digitising. Access to big data, analytics, robotics and AI are transforming production and creating new business opportunities for manufacturers. But many organisations don't understand the benefits until the try it for themselves, meaning adoption can be slow.

By demonstrating the breadth and depth of Sandvik's innovation and expertise, we wanted to accelerate the conversation around digitalisation and show, not tell, that Sandvik is exciting, innovative and collaborative to work for and with.

But Sandvik operates in competitive sectors like mining, manufacturing and aerospace, and its customers can often...

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