San Mateo Community College/KCSM-FM: Sax and Bass and Double Roll

KCSM-FM had to increase donations to its all-jazz programming. The radio station launched a four-part direct mail campaign that prompted previous donors and other prospects to download a special KCSM playlist from Amazon, which would result in a donation.

San Mateo Community College/KCSM-FM: Sax and Bass and Double Roll

Goodman Marketing Partners


Category: Not-For-ProfitCountry where program ran: USDate program started/ended: 25th February to 13th October 2009

Product Description: KCSM-FM is the only jazz radio station based in the Greater San Francisco/Bay area. Originally established as a student broadcast training facility at the College of San Mateo, it is now among the top 35 "most listened to" non-commercial stations in the US, according to Arbitron.

Advertiser/Client Name: San Mateo Community College/KCSM-FMMedia Channels: Direct Mail


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