San Francisco Ballet: Bigger than ballet

The San Francisco Ballet used Midjourney AI to spin an entire visual world that transcended the challenges and traditional perception of The Nutcracker, and got Social Fun Seekers looking for memorable experiences to believe it’s a cultural must-see by demonstrating that it is, really, a blockbuster.

Executive Summary

The San Francisco Ballet suffered staggering loss during the pandemic, remaining closed with ZERO revenue until December 2022.

When they could finally reopen, they needed to fill a 1,500-seat opera space, usher in a new era of leadership, and re energize San Francisco s hard-hit downtown that showed no signs of recovery.

Furthermore, indoor events were still seen as risky, ESPECIALLY among the ballet s core audience (with a significant percentage aged 50+). An IPSOS study found that 62% considered it a large/moderate risk to attend a concert indoors.

Not to mention the economy was hurting, and ballet...

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Insights Team
Bray Leino

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