The San Francisco Ballet suffered staggering loss during the pandemic, remaining closed with ZERO revenue until December 2022.
When they could finally reopen, they needed to fill a 1,500-seat opera space, usher in a new era of leadership, and re energize San Francisco s hard-hit downtown that showed no signs of recovery.
Furthermore, indoor events were still seen as risky, ESPECIALLY among the ballet s core audience (with a significant percentage aged 50+). An IPSOS study found that 62% considered it a large/moderate risk to attend a concert indoors.
Not to mention the economy was hurting, and ballet...