Samsung: Wildlife Watch

Samsung, a tech company, launched a worldwide campaign to highlight its phones advanced camera technology, drive earned attention, appeal and brand differentiation amongst Gen Z, reach a younger, more consumer-centric, less technical audience, and be multi-market.

We created Wildlife Watch: a customised live streaming experience that enables people worldwide to become virtual wildlife rangers, using upcycled Samsung phones on the African plains as surveillance devices.

Context

There's increasing competition in the world of smartphones, with new brands and handsets with similar specs.

Samsung believe in using their 'tech for good'.

Samsung wanted to earn peoples' love and attention, while highlighting what makes Samsung phones special and pushing its human connection further.

BUDGET: €955,000

Objectives

Highlight the phone's advanced camera technology to deliver the human connection with the audience.

Drive earned attention through relevant cultural, engaging, authentic...

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