Samsung, a tech company, launched a worldwide campaign to highlight its phones advanced camera technology, drive earned attention, appeal and brand differentiation amongst Gen Z, reach a younger, more consumer-centric, less technical audience, and be multi-market.
We created Wildlife Watch: a customised live streaming experience that enables people worldwide to become virtual wildlife rangers, using upcycled Samsung phones on the African plains as surveillance devices.
Context
There's increasing competition in the...
