Samsung: Unfold Your World – Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse

Unfold Your World was launched globally by smartphone brand Samsung to radically transform how its third and fourth-generation newest mobile devices, foldables, were marketed.

Campaign video: Samsung – Unfold Your World – Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse

Read the full campaign case study

Selected creative: Samsung – Unfold Your World – Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse

Credits

Agency: Ogilvy New YorkAccount Executive: Carly BerryAccount Supervisor: Abigail SolanoAssociate: Diontay SantiagoCCO: Menno KluinCOO, North America: Carina De BloisCreative Director: Todd Bradley / Harry Barron / Shannon GibneyExecutive Creative Director: Michael Raso / Carlos PerezExecutive Music Producer:Michael Freeman...

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