Samsung: Unfear

Samsung, a technology brand, created an AI app, 'Unfear', in Spain to transform devices into an effective and free tool, giving a new audio experience and interaction by suppressing certain noises to improve the lives of those living with Autism Spectrum Disorder (ASD).

Campaign video: Samsung – Unfear

Selected creative: Samsung – Unfear


Creative Agency: Cheil Madrid Account Supervisor: Lucas Vilela Agency Producer: Alberto Sanchez / Maria Jimenez Art Director: Aitor Carreira / Andrea Pissarro / Jessika De Freitas / Julen Urquia / Lorena Velazquez / Natalia Oltra Client Services Director: Jaime Arostegui Copywriter: Adriana Hernandez / Alba Blanco / Andrea Hernando / Julen Borge / Markel Otsoa Creative Director: Eduardo Vea Keating / Jaime Azurmendi Creative Supervisor: Estanislao Bollaín Executive Creative Director:Alejandro Di Trolio...

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