Samsung: To dance, or not to dance?

Samsung, a manufacturing company, launched a campaign in Myanmar to generate nationwide awareness for the Galaxy A series, protect the brand and generate sales.

Objectives & Challenges

As COVID-19's effects were reverberating through Myanmar's economy in 2021, so also was the political coup on February 1, 2021 that led to a bloody crackdown on the protesters who were angered at their futures and democracy...

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