Samsung: The Monster Rises

Samsung, a multinational conglomerate, launched the Monster series in India in response to cheap Chinese smartphone brands.

Campaign details

Brand: SamsungBrand owner: SamsungEntrant company: Cheil India, GurgaonMarket: IndiaSector: Mobile devicesMedia channels: Content marketing, Gaming, in-game advertising, Online display, Online video, Word of mouth, influencersBudget:1 - 3 million...