Samsung: The Freestyle – unexpected joy everywhere

Samsung The Freestyle, a TV brand, launched a campaign in Indonesia to build awareness and break the paradigm to show a Smart TV could be enjoyed with high quality visual and sound.

Campaign details

Brand: Samsung The FreestyleAgency: MindshareRegion: APAC

Strategy

Objective

In our fast-changing world, innovation is inevitable. As technology keeps evolving, Samsung as the company that drives the industry forward, gives a new perspective of screens. One of it was by introducing a new versatile product in Samsung Lifestyle TV lineup. Samsung Lifestyle TV range is a combination of function and design, suitable for people who fancy aesthetic in their home as well.

This year, as the Global No. 1 TV for 16 years and running, Samsung Indonesia, planned to introduce a new category beyond...

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