Samsung: The Cost of Bullying

Samsung, a technology manufacturer, launched a campaign in China to tackle the toxic behaviour of online bullying.

Campaign video: Samsung – The Cost of Bullying

Selected creative: Samsung – The Cost of Bullying


Creative agency: Cheil PengTai Beijing / Cheil Hong Kong SARArt Direction: Edmond Leung / Timothy TianCopywriting: Paul Chan / Wilson AngCreative Direction:...

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