Samsung: Samsung #SpeedUpYourAwesome dance challenge

Dominic Taruc

Samsung, the electronics brand, used an AR filter for its new phone launch campaign to help a Gen Z audience connect with the outside world during COVID-19 in the Philippines.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Cheil WorldwideIdea creation: Cheil Taguig Market: Philippines Sector: Mobile devices Media channels: Social media Budget: Up to 500k

Executive summary

Due to the global pandemic, Gen Z had to...

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