Samsung: Samsung Galaxy S21 Ultra – A moment in time

Mayank Mishra, Sourav Ray

Technology brand Samsung partnered with National Geographic to communicate the camera features in its S21 mobile phone series and connect with a premium audience in India.

Campaign details

Brand: SamsungBrand owner: Samsung India Electronics LimitedAgency: Cheil IndiaMarket: GlobalSector: Mobile devicesMedia channels: Content marketing, Social media, Sponsorship- media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Samsung's S21 series is the latest in a family of flagship mobile devices that represents the pinnacle of innovation in camera technology. The camera is critical to the S series' core audience of social expressers, for whom the camera is a tool to curate experiences and express themselves. Data suggested that in a competitive market, consumers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands