Samsung: Samsung Galaxy Ecosystem

Samsung, an electronics corporation, launched a worldwide campaign to engage Samsung users and increase their attention to products, and increase their time spent with individual products and features.

Campaign details

Brand: SamsungLead Agency: AdColonyRegion: EMEA

Strategy

Objective

The Strategy behind this campaign was to take the Samsung brand to the next level. As part of an internal Samsung strategy around Europe, the brief was to create something spectacular that was never done before , capturing the users attention and getting their interactive engagement directly with the brand. Samsung is already a well-known brand as one of the largest advertisers in the world, so approaching this project with an entirely different creative approach designed exactly for the AdColony platform was new and different, and...

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