Samsung: S21 ultra mobile video execution with AdColony

Samsung, the world’s largest producer of mobile telephones, built awareness of its new S21 Ultra mobile device in the South African premium market, beating industry view-through rate and engagement benchmarks on mobile channels.

Campaign details

Brand: Samsung S21Lead Agency: Zenith MediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to deliver effective reach (of the defined audience), and drive awareness to launch Samsung S21 Ultra mobile device. The objectives included delivery and views of the Samsung 30 sec ad and a Dynamic End card would be used to educate consumers on all the benefits of the Samsung S21 Ultra device, targeting a premium audience which would fit the Samsung S21 target market to drive awareness of the new S21 Ultra. This was to be achieved by delivering...

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