Samsung: S21 ultra mobile video execution with AdColony

Samsung, the world’s largest producer of mobile telephones, built awareness of its new S21 Ultra mobile device in the South African premium market, beating industry view-through rate and engagement benchmarks on mobile channels.

Campaign details

Brand: Samsung S21Lead Agency: Zenith MediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to deliver effective reach (of the defined audience), and drive awareness to launch Samsung S21 Ultra mobile device. The objectives...