Samsung: Quest For Dyslexia

Samsung, a technology brand, hacked the biggest adventure game of the year, Young Warrior, to help detect signs of Dyslexia in Chinese children.

Campaign video: Samsung – Quest For Dyslexia

Selected creative: Samsung – Quest For Dyslexia


Creative Agency: Cheil Pengtai Beijing / Cheil Hong Kong SAR Art Direction: Edmond Leung ART: Timothy Tian / Xiaoguang Ren Copywriting: Leslie Liu / Paul Chan / Wilson Ang Creative Direction: Paul Chan / Wilson Ang Creative:Kimmy Liu...

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