Campaign details
Brand: SamsungBrand owner: SamsungEntrant company: Starcom, MadridMarket: SpainSector: Mobile devicesMedia channels: Gaming & in-game advertising, Programmatic displayBudget: 500k - 1 million
Samsung: Pioneering programmatic in-game advertising
Samsung, an electronics company, launched a campaign in Spain to promote the Samsung Galaxy A and connect with millennials and Gen Z.
