Samsung: On your terms

Samsung, the smartphone brand, prepared a Galaxy Note10 campaign that improved brand indicators and doubled sales in Poland.

Campaign details

Brand: Samsung GalaxyBrand owner: SamsungEntrant company: VMLY&R Poland, WarsawMarket: PolandSector: Mobile devicesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Growing competition in the premium segment makes...