Campaign details
Brand: Samsung GalaxyBrand owner: SamsungEntrant company: VMLY&R Poland, WarsawMarket: PolandSector: Mobile devicesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Growing competition in the premium segment makes Samsung give up only product-centric communication. To convince ambitious Millennials, we prepared a Galaxy Note10 campaign that addressed their needs in a more emotional way.
Galaxy Note10 is a business smartphone so we selected young entrepreneurs as the key TG, not yet addressed by the competition. We showed the world without business stereotypes pressed into tight...