Samsung: Making memory matter

Samsung, a technology brand, targeted young, disinterested Chinese and Korean consumers to make its portable hard drives (PSSDs) and cutting-edge processor famous.


Hard drives.

We know what you're thinking. This is the category you've been waiting for.

While Samsung makes incredible phones, tech for the home and beautiful TVs, they have also been fast expanding their processor and memory business.

Yet they weren't famous for that.

And let's face it, for good reason. Most people don't know - or care - about processors and hard drives.

Samsung challenged us to make their portable hard drives (PSSDs) and cutting-edge processor famous. And to make it harder, it needed to be famous with young, disinterested Chinese and Koreans. So much so, that they'd...

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