Entrant company: CIRCUS DIGITAL, Vietnam
Why is this work relevant for Strategy & Effectiveness?
Celebrate how an effective strategy could redefine a brand, reinvent business, drive results and influence consumer or wider culture
Entries should demonstrate exceptional interpretation of business challenge/ breakthrough thinking and transformational problem-solving that led to commercial issues
This work is relevant for the category as it successfully launched Tab S8 series despite disadvantaged market conditions (product launch after Covid-19 & Tab market stagnancy) with an effective redefining of the Tab S8’s role to its audience. The campaign message was built sharply...