Samsung: Let your night side rule

Electronics manufacturer Samsung ran Nightography, an experience-led on and offline campaign for the Galaxy S22 model, to win market share leadership in the premium smartphone segment in Vietnam.

Campaign details

Brand: Samsung Mobile ExperienceAgency: Cheil VietnamRegion: APAC

Campaign video

Strategy

Objective

How Samsung Mobile seizes the night - to seize market share.

Background:

The smartphone (SMP) category evolves rapidly and is fragmented with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today