Campaign details
Brand: Samsung Mobile ExperienceAgency: Cheil VietnamRegion: APAC
Campaign video
Strategy
Objective
How Samsung Mobile seizes the night - to seize market share.
Background:
The smartphone (SMP) category evolves rapidly and is fragmented with increasingly diversified brands & models across spectrums. Consumers today, especially the digital - born young generation - Gen Z, are spoilt with choices.
They are rarely convinced by product specs alone. They evaluate smartphone brands based on the improved consumer lifestyle experiences, distinctive value, product relevance & aspirations offered to them.
It has becomes a "must-have" extensive tool to express...