Samsung: iTest: Comparing Apples With Androids

Samsung, a smartphone brand, built a world-first web app, iTest, as a disruptive switching program in New Zealand to break through the inertia that kept iPhone users from looking elsewhere, seduce them to take a leap into uncharted territory, and increase visits to the Samsung website.

Campaign video: Samsung: iTest – Comparing Apples With Androids

Read the full campaign case study

Selected creative: Samsung: iTest – Comparing Apples With Androids


Agency: Tribal Worldwide Auckland / Spark Foundry Auckland...

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