Samsung, a smartphone brand, built a world-first web app, iTest, as a disruptive switching program in New Zealand to break through the inertia that kept iPhone users from looking elsewhere, seduce them to take a leap into uncharted territory, and increase visits to the Samsung website.
Campaign details
Title: iTest - Cannes 2023Brand: SamsungProduct: SamsungIdea: DDB New ZealandCountry: New Zealand
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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12 months - 3 years | Global | Non-specific | Other | Middle | Media: $89,360... |