Samsung India: Curd Maestro – A fridge that makes
Mainak Bag, Sourav Ray, Ashish Chandra, Mainak Bag
Electronics brand Samsung cemented its leading position in the refrigerator market in India with a digital and TV campaign based on an innovation within its fridge that helped with the making of curd.
Campaign details
Brand: Samsung IndiaBrand owner: Samsung IndiaAgency:
Cheil IndiaMarket: IndiaSector: Home appliancesMedia channels: Online display, Online video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
The Indian...
