Samsung: Hijacking the hype

A campaign by the electronic device company Samsung saw them increase the sales of the Galaxy Note in Malaysia by predicting and diverting online traffic towards their product.

Campaign details

Brand: Samsung GalaxyBrand owner: SamsungEntrant company: Leo Burnett Malaysia, Kuala LumpurMedia: Starcom, Kuala LumpurMarket: MalaysiaSector: Mobile devicesMedia channels: Online display, Online video, Search marketing, Social mediaBudget:...

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