Samsung Galaxy: Unleash your fandom

Electronics manufacturer Samsung created an interactive campaign for its S21 FE mobile phone to drive sales and build loyalty among Gen Z consumers in Vietnam.

Campaign details

Brand: Samsung GalaxyAgency: Publicis GroupeRegion: APAC

Strategy

Objective

FE was traditionally viewed as tactical launches used to support and enhance Samsung's position in the Flagship segment. However, the FE entry premiumS20 FE experienced...

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