Samsung: Galaxy S23 make your epic moments more desirable

Samsung, a smartphone manufacturer, launched the Samsung x TikTok live shopping campaign in Vietnam to improve brand excitement and accelerate sale conversion.

Campaign details

Brand: SamsungAgency: StarcomRegion: APAC



In this digital era, livestream shopping has emerged as a dynamic platform that connects consumers with their favorite brands in real-time, offering a unique opportunity to engage with products and make informed purchase decisions. The Samsung x TikTok live shopping campaign took this concept to new heights, fusing the power of TikTok's vibrant community with the expertise of a trusted tech retailer.

This campaign created a one-of-a-kind shopping journey like never before, not only providing the perfect stage to highlight the superiority and promotion scheme of the...

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