Samsung Galaxy S22: Product launch with Amazon ads

Samsung increased awareness, consideration, and sales for their Galaxy 22 phone in India by targeting audiences with ads championing the unique selling points of the phone.

Campaign details

Brand: Samsung Galaxy S22Agency: NARegion: APAC

Campaign video

Strategy

Objective

The Objective was to Create recall around USP of the Samsung Galaxy S22 smartphone(Nightography camera, storage to hold all your night shots and a way beyond all-day battery) and Drive online trials at scale.

Samsung had just ∽13% market share on amazon in Q4'21 in the premium smartphone segment($700 & above) and hence was far behind the Top 2 players-Apple and OnePlus. The Galaxy S22 range (priced in the range -∽700-∽$1200) was launched to wrest market share from competition.

Samsung targeted this product...

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