Campaign details
Brand: Samsung Galaxy S22 SeriesAgency: MindshareRegion: APAC
Strategy
Objective
Flagship product launch is one of the biggest marketing event for Samsung not just in Indonesia but globally. Samsung has been consistently successful in launching their new product range year on year, addressing market needs as well as providing innovations even beyond the smartphone category.
With the launch of its newest S series, the brand focused on 2 main objectives during the first 3 months of the campaign (Jan-Mar 2022).
- Drive sales not just overall but within the specific consumer groups (Gen MZ) to...