Samsung Galaxy: Making everyday EPIC

Samsung Galaxy S22 Series, a smartphone, launched a campaign in Indonesia to drive sales to ensure it built a future source of growth through loyalty, challenge the strong aspirational affinity and demonstrate success on brand metrics.

Campaign details

Brand: Samsung Galaxy S22 SeriesAgency: MindshareRegion: APAC

Strategy

Objective

Flagship product launch is one of the biggest marketing event for Samsung not just in Indonesia but globally. Samsung has been consistently successful in launching their new product range year on year, addressing market needs as well as providing innovations even beyond the smartphone category.

With the launch of its newest S series, the brand focused on 2 main objectives during the first 3 months of the campaign (Jan-Mar 2022).

  1. Drive sales not just overall but within the specific consumer groups (Gen MZ) to...

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