Bixby is an artificial intelligence assistant launched by Samsung Galaxy series mobile phones. Different from Siri, Bixby has stronger independent learning ability and can effectively help users simplify mobile phone operations. The brand hopes to guide users to continue using Bixby and establish a distinctive image for Bixby to attract more users to buy Galaxy series phones.
Case details
Brand : Samsung Galaxy
Brand owner : Samsung (China) Investment Co., Ltd.
Main agency : Beijing Pengtai Interactive Advertising Co., Ltd.
Holding Group : Cheil Worldwide
Put on the market : Mainland China
Launch time : December 2017-January 2019
Industry...
