Samsung Galaxy Bixby Hundred Questions Hot Spot Series Poster Project

Bixby is an artificial intelligence assistant launched by Samsung Galaxy series mobile phones. Different from Siri, Bixby has stronger independent learning ability and can effectively help users simplify mobile phone operations. The brand hopes to guide users to continue using Bixby and establish a distinctive image for Bixby to attract more users to buy Galaxy series phones.

Case details

Brand : Samsung Galaxy

Brand owner : Samsung (China) Investment Co., Ltd.

Main agency : Beijing Pengtai Interactive Advertising Co., Ltd.

Holding Group : Cheil Worldwide

Put on the market : Mainland China

Launch time : December 2017-January 2019