Samsung Galaxy "become beautiful! goddess! 》Creative Project

Samsung Galaxy has launched a variety of mobile phone products in three years, most of which feature powerful selfie functions or fashionable appearances. The audiences are women who focus on beauty. The brand hopes to convey the proposition that users can be beautiful with a mobile phone, and to spread the concept of self-confidence beauty widely, so that the beauty of galaxy can be deeply rooted in the hearts of the people.

Case details

Brand : Samsung Galaxy

Brand owner : Samsung (China) Investment Co., Ltd.

Main agency : Beijing Pengtai Interactive Advertising Co., Ltd.

Holding Group : Cheil Worldwide

Put on the market : Mainland China

Launch time : September 2018-November 2020

Industry : Mobile

Media channels : social media, short video platforms

Budget : 2.33 million

Case summary

In 2018, based on the changes in the public's audio and video usage habits, Samsung launched "Become Beautiful!" goddess! 》Video series, tailor-made for amateurs, to convey the idea that mobile phones can...

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