Samsung Galaxy has launched a variety of mobile phone products in three years, most of which feature powerful selfie functions or fashionable appearances. The audiences are women who focus on beauty. The brand hopes to convey the proposition that users can be beautiful with a mobile phone, and to spread the concept of self-confidence beauty widely, so that the beauty of galaxy can be deeply rooted in the hearts of the people.
Case details
Brand : Samsung Galaxy
Brand owner : Samsung (China) Investment Co., Ltd.
Main agency : Beijing Pengtai Interactive Advertising Co., Ltd.
Holding Group : Cheil Worldwide
Put on the market : Mainland China
Launch time : September 2018-November 2020
Industry...
