Summary: Humble Pie Is Made Of Apples
Imagine your biggest competitor enjoys 94%1 brand loyalty.
Imagine that competitor is the stickiest2 brand on the planet.
Imagine you have one shot at switching a customer every three years3.
Samsung doesn't have to imagine. As the smartphone category has matured it's become a zero sum game and one brand looms over all. While the brand tussles with Apple to lead volume share globally, iPhone dominates with 80% share of global profits4(Samsung takes home a modest 20% and the rest of the market is a...