Samsung: ‘Exposure’ on Hulu

Samsung, an electronics corporation, launched a campaign in the US to establish the brand's camera superiority and make young people proud to own Samsung.

Campaign video: Samsung – ‘Exposure’ on Hulu

Read the full campaign case study

Selected creative: Samsung – ‘Exposure’ on Hulu

Credits

Agency: BBH Los AngelesArt Director: Erica BarringerChief Creative Officer: Rafael RizutoCopywriter: James MccombCreative Director:...

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