Samsung: ‘Exposure’ on Hulu

Samsung, an electronics corporation, launched a campaign in the US to establish the brand's camera superiority and make young people proud to own Samsung.

Campaign video: Samsung – ‘Exposure’ on Hulu

Read the full campaign case study

Selected creative: Samsung – ‘Exposure’ on Hulu

Credits

Agency: BBH Los AngelesArt Director: Erica BarringerChief Creative Officer: Rafael RizutoCopywriter: James MccombCreative Director: Jim SchwartzDirector of Operations, Entertainment: Jackie GoodmanDirector of Production, Entertainment: Adam GongEVP, GM, Entertainment, Executive Producer: Daniel GearingEVP, Head of Entertainment and Development, Executive Producer: William SwannExecutive Producer: Frances Great / Ned McNeilage / Tom MurphyHead of Strategy: Katie AcostaSenior Art Director:Tobias...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands