Samsung: ‘Exposure’ on Hulu

Samsung, an electronics corporation, launched a campaign in the US to establish the brand's camera superiority and make young people proud to own Samsung.

Campaign video: Samsung – ‘Exposure’ on Hulu

Read the full campaign case study

Selected creative: Samsung – ‘Exposure’ on Hulu


Agency: BBH Los AngelesArt Director: Erica BarringerChief Creative Officer: Rafael RizutoCopywriter: James MccombCreative Director: Jim SchwartzDirector of Operations, Entertainment: Jackie GoodmanDirector of Production, Entertainment: Adam GongEVP, GM, Entertainment, Executive Producer: Daniel GearingEVP, Head of Entertainment and Development, Executive Producer: William SwannExecutive Producer: Frances Great / Ned McNeilage / Tom MurphyHead of Strategy: Katie AcostaSenior Art Director:Tobias...

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