Samsung: Electric Playground

Samsung, an electronics brand, launched a campaign in Australia to promote the Galaxy S10 smartphone and increase consideration among those who would not normally purchase Samsung products.

Campaign details

Brand: SamsungBrand owner: SamsungEntrant company: Cheil Worldwide, SydneyPR: Edelman, Sydney / We Are Social, SydneyMarket: AustraliaSector: Mobile devicesMedia channels:Events & experiential, Outdoor, out-of-home, Public relations, Social...