Samsung: Don't Just Watch

Samsung, an electronics brand, launched a segmented campaign that used wellbeing ambitions to encouraged UK consumers to buy the Galaxy Watch3 and use it to make healthy lifestyle changes.

Campaign details

Agency: RAPPClient: SamsungCampaign Name: Don't Just Watch

Buying a Galaxy watch is the key to getting Samsung mobile customers hooked on its entire ecosystem. Previous launches failed to engage, with 60% actively rejecting the idea of owning one.

For the whole brand's health it was vital that the Galaxy Watch3 launch piqued curiosity and inspired action.

Strategy

Lockdown and isolation turned much of the UK into a nation of couch potatoes, despite Joe Wicks' best efforts. We were spending a third of our waking hours watching TV or online video, half of us...

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