Campaign details
Agency: RAPPClient: SamsungCampaign Name: Don't Just Watch
Buying a Galaxy watch is the key to getting Samsung mobile customers hooked on its entire ecosystem. Previous launches failed to engage, with 60% actively rejecting the idea of owning one.
For the whole brand's health it was vital that the Galaxy Watch3 launch piqued curiosity and inspired action.
Strategy
Lockdown and isolation turned much of the UK into a nation of couch potatoes, despite Joe Wicks' best efforts. We were spending a third of our waking hours watching TV or online video, half of us...