Samsung: Don't Just Watch

Samsung, an electronics brand, launched a segmented campaign that used wellbeing ambitions to encouraged UK consumers to buy the Galaxy Watch3 and use it to make healthy lifestyle changes.

Campaign details

Agency: RAPPClient: SamsungCampaign Name: Don't Just Watch

Buying a Galaxy watch is the key to getting Samsung mobile customers hooked on its entire ecosystem. Previous launches failed to engage, with 60% actively rejecting the idea of owning...

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