Samsung Consumer Electronics: Samsung Galaxy Watch4 UK launch

Samsung, the electronics company, ran a data-driven DOOH campaign in the UK to market a sports watch, growing the brand’s market share to 25.9%.

Samsung wanted to communicate the benefits of the new Watch4 and show people how they could have a holistic overview of their health by being able to measure body composition and biometric data.

Strategy

Research showed that 74% of the nation was feeling stressed. In a category obsessed with tracking athletic performance metrics, the team focused on the wellness benefits of monitoring - and ideally reducing - stress levels through exercise.

Samsung wanted audiences to be aware of the Watch4 benefits, and help those who were feeling lost, anxious and unhealthy after lockdown, while also boosting Samsung sales and market...

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