Samsung: Bespoke AR Showroom

Monica Rose Reyes

Samsung Digital Appliances brought the showroom experience into consumers' homes to promote its Bespoke Refrigerator line to a discerning audience in the Philippines.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Cheil WorldwideIdea creation: Cheil Taguig Market: Philippines Sector: Home appliances Media channels: Social mediaBudget: Up to 500k

Executive summary

The pandemic brought demo spaces to a close. With no way to reach its target market, Samsung Digital Appliances had to get creative to reach its most discerning customers and somehow bring the showrooms into their homes while keeping them safe from unnecessary exposure.

Samsung's Bespoke Refrigerator line was stylish, highly customisable and made for...

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