Samsung: Bespoke AR Showroom

Monica Rose Reyes

Samsung Digital Appliances brought the showroom experience into consumers' homes to promote its Bespoke Refrigerator line to a discerning audience in the Philippines.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Cheil WorldwideIdea creation: Cheil Taguig Market: Philippines Sector: Home appliances Media channels: Social mediaBudget: Up to 500k

Executive summary

The pandemic brought demo spaces to a close....

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