Samsung: 4 features. 4 films. 4 genres.

Samsung, a South Korean multinational electronics corporation, increased views, engagement, and customer sentiment by championing the new features of the S21 in a series of ads that captured cultural sentiment.

Campaign details

Brand: SamsungAgency: Publicis Groupe - Starcom MENARegion: EMEA



Amidst a declining smartphone market in Egypt, how could Samsung launch its new flagship S21, generating sales from Egyptian young adults?

Because of the impact...

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