Samaritans

DM was used to recruit wealthy donors for the Samaritans, a UK charity. The campaign, developed by Kitcatt Nohr Alexander Shaw, won gold in the copy category at the 2006 DMA Awards.

Samaritans

Kitcatt Nohr Alexander Shaw

THE TEAM

Phil Wyatt – Planner Ben Golik – Copywriter Howard Saunders – Client Services Vonnie Alexander – Client Partner Paul Kitcatt – Creative Partner Clare Doughty – Creative Services

WHAT IS WONDERFUL ABOUT THIS WORK?

We demonstrated, in a beautiful and compelling way, the benefit at the heart of Samaritans' work: not preventing suicide, but enabling long and fulfilling lives. An average gift of £82 from a cold audience was outstanding.

CAMPAIGN OBJECTIVES

Use DM to recruit more wealthy supporters and generate income by targeting a cold audience for...

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