Samaritans
Kitcatt Nohr Alexander Shaw
THE TEAM
Phil Wyatt – Planner Ben Golik – Copywriter Howard Saunders – Client Services Vonnie Alexander – Client Partner Paul Kitcatt – Creative Partner Clare Doughty – Creative Services
WHAT IS WONDERFUL ABOUT THIS WORK?
We demonstrated, in a beautiful and compelling way, the benefit at the heart of Samaritans' work: not preventing suicide, but enabling long and fulfilling lives. An average gift of £82 from a cold audience was outstanding.
CAMPAIGN OBJECTIVES
Use DM to recruit more wealthy supporters and generate income by targeting a cold audience for...