DM was used to recruit wealthy donors for the Samaritans, a UK charity. The campaign, developed by Kitcatt Nohr Alexander Shaw, won gold in the copy category at the 2006 DMA Awards.


Kitcatt Nohr Alexander Shaw


Phil Wyatt – Planner Ben Golik – Copywriter Howard Saunders – Client Services Vonnie Alexander – Client Partner Paul Kitcatt – Creative PartnerClare Doughty – Creative Services...

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